With its glorious sweep of soft, golden sand, Filey beach is one of the best in the country for families – it’s so huge that, no matter how busy it gets, it’s never crowded.

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It’s the perfect place to take a walk, fly a kite, build a sandcastle, snooze in a deckchair, or maybe do a spot of birdwatching – Filey Brigg, a peninsula at the northern end of the town. Early spring may find you face to face with a snoozing seal on the beach, and in summer porpoise sightings are regular. Then why not follow it up with a trip to the much-loved Coble Landing, a slipway with a picturesque jumble of boats and kiosks, for a cuppa and a bacon buttie?

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The town, too, is full of gentle pleasures, with its Edwardian architecture, quirky shops and intriguing museum. And – it’s official! – Filey boasts the second best B&B in the entire world: TripAdvisor Travellers’ Choice Awards 2014.